"You could get embarrassed," says Bengals offensive coordinator Bob Bratkowski. "Could get?" Try "already are."Fear of embarrassment is what may be keeping 4-down football from the NFL. The bottom line is that coaches prefer to almost certainly lose a relatively close game than to have a good shot at winning in exchange for the potential of a lopsided score. Newsflash, Bob-- Marvin Lewis and his staff, including yourself, need to be updating resumes anyway.
The coach who actually tries it could be the next Bill Walsh, or even Knute Rockne. What if it works? Let's be conservative and say there's only a 25% chance "4-down ball" would work. I'd take a 25% shot that I'd be immortalized as a bold innovator over a 99% chance of going down as just another Bengal coach who got fired.
Among Bratkowski's more rational concerns is his worry that a 4-down strategy would put too much of a burden on his defense. This is a legitimate concern, but the likelihood is that defenses would benefit. Offensive drives would actually be much longer, both in terms of duration and distance. Yes, the lack of a punt would sometimes give the defense a short field to defend, but they would be far more rested. Yes, you'd give up more points, but not as many as you might think.
How many times a game is a team punting from its own territory? Say 4 to 6 perhaps. If you just handed the ball over to the other team each time you faced a 4th down, it would be easy for the opponents to score frequently. But it's not going to happen that way because at least half of those occasions will actually turn out to be 1st downs for your own team. Imagine the demoralizing and fatiguing effect the strategy would have on the opposing defense.
Plus, you're only going to face that situation 2 or 3 times a game. Sometimes it would be more often, but sometimes it would be even less. It could be costly, but this is in exchange for a 33% increase in usuable offensive downs for the offense.
Imagine an offensive coordinator knocking on the office door of his defensive counterpart. "Hey, the League called. They agreed to give us an extra down on offense in exchange for you guys having to defend a short field 2 or 3 times a game. Whaddaya' think?"
Hat tip-FO.

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